RECEIVE GREAT FOOD
AND HIGH QUALITY SERVICE
Soul food is a variety of cuisine that originated in African-American culture, that became popular in the 1960s after Alex Haley recorded Malcolm X’s life story in 1963. To Malcolm X, soul food represents both southernness and commensality. Soul food restaurants were black-owned businesses that served as neighborhood meeting places where people socialized and ate together.
One of the oldest black-owned restaurants in Houston, Texas, This Is It, serves a wide variety of delicious soul food for a diverse group of customers. On any given day, you’re going to see political figures, entertainers, professional athletes, and much more. This Is It is opened seven days a week for lunch and dinner; And serves breakfast Monday through Saturday.
Houston’s This Is It Soul Food Restaurant has a rich history of serving dishes that feature traditional Southern cuisines, including ham hocks, chitterlings, black-eyed peas, smothered pork chops, fried chicken and oxtails. Frank and Mattie Jones, the founders, opened their first restaurant in Freedmen’s Town, a predominately African-American neighborhood in Fourth Ward in 1959.
Saw this place profiled on the cable show "Food Paradise" and ended up in Houston so I stopped on by tonight. WOW. The food is just stupid good. Incredibly good. Since I got there close to closing, I took the oxtail, pork rib, mac and cheese, cabbage, and green beans to go. It was difficult driving to the hotel with the smell of food in the car. I'm stuffed. And I will be back the next time I'm in Houston!
HOURS OF OPERATION
Breakfast 7:00am - 10:00am (Monday - Saturday)
Lunch / Dinner 11:00am - 8:00pm (Monday - Saturday)
Sunday 11:00am - 6:00pm